A logo identifies an enterprise in its simplest form via the use of a wordmark or icon. The MPD trademarked items are to the MPD what a handwritten signature is to a person. They represent the Department and must be used consistently and neutrally.
The MPD owns the trademarks for the department badge, shield, motto, uniform patch and the name Minneapolis Police Department.
Use of the MPD Trademarks
MPD members are authorized to use the department name, badge, shield, motto and uniform patch for official MPD business.
- The trademarks may not be used to promote non-Department activities or imply the Department’s endorsement except where the Department has formalized a partnership (as defined by the Chief of Police).
- Authorized use of the uniform is limited to working on-duty as an MPD officer, working off-duty in an MPD uniform (in accordance with P&P 3-800), and at Department-sanctioned events.
- Members shall not wear the MPD uniform while representing the Police Federation or while on Police Federation business.
- The MPD authorizes limited use of the name and badge on merchandise and limited use of the trademarks for commercial purposes, as permitted by the Chief of Police.
Trademark Adulteration
- No person shall make or allow any adulteration of the department name, badge, shield, motto or uniform patch, without advance written permission from the Chief of Police. This includes the addition or deletion of words and symbols.
- Any suggested changes in the normal design (wording or symbols) of the department name, badge, shield, motto or uniform patch shall be assessed by the Chief of Police.
Political Appearances in MPD Uniform or with the Trademark(s)
No member shall make appearances in political advertisements while wearing the MPD uniform, or cause MPD trademarks to appear in political advertisements.
No member shall cause MPD trademarks to be used in any other way that could lead a reasonable person to believe the MPD is endorsing a political party, candidate or campaign. This does not prevent authorized use of the MPD uniform while providing public safety services, as defined by an authorized MPD operational plan, at events which are attended by elected officials or candidates running for an elected position.
Members must also comply with the City’s Ethics Code, 15.110 – Political Activity and P&P 5-102.
- In accordance with P&P 3-100, the authorized uniform shall not be altered (including with campaign items or attachments).
Media Appearances in MPD Uniform or with the Trademark(s)
Members shall not make media appearances in the MPD uniform or with MPD trademark(s), except in accordance with P&P 6-200 Relations with the Media.
Definitions
Refer to the Commonly Used Terms page for general definitions.